Frequently Asked Questions
Marketing serves as a powerful tool to elevate your brand visibility, draw in fresh clientele, and uphold loyalty among current patrons. By strategically promoting your offerings, you distinguish yourself in a crowded marketplace, fostering a robust reputation that lays the foundation for sustained expansion.
A company’s marketing budget can range from 5-25% of it’s annual revenue. While this is a generalized recommendation, we try to work with our clients by offering customized marketing plans, making the most of your budget.
YES! Social media is a necessary marketing component for every business type. Depending on your target audience, will determine which social media platforms will be the most beneficial for your company. Either unfortunately, or fortunately, social media is a prominent and vital tool for marketing in any industry, and it is unlikely to ever become unnecessary. Â
Search Engine Optimization (SEO) is the practice of optimizing a website’s visibility and ranking in search engine results pages (SERPs). The ultimate goal if SEO is to drive organic, or non-paid, traffic by increasing its visibility for relevant search queries.Â
While we typically say 4-6 months as an average, the timeline can vary based on several factors including: platform selection, content consistency & quality, incorporating paid ads, even your business’ industry and competition. Read more: https://milestonemarketingllc.com/how-long-does-it-take-for-social-media-to-generate-leads-for-small-businesses/
Absolutely. Having blogs on your website is essential for boosting SEO because they provide fresh, relevant content that search engines love. Regular blog posts help you target specific keywords, increase your site’s visibility, and improve rankings. They also encourage longer site visits, enhance user engagement, and can generate backlinks, all of which contribute to a stronger online presence and better search engine results.
At Milestone Marketing LLC, we don’t take ownership of the work we create for you. Once the project is complete and paid for, the assets are fully yours to use, edit, or repurpose as you’d like. We simply retain a limited license to showcase the work in our portfolio or marketing materials. This way, you have complete control of your assets while we’re able to share examples of the work we’re proud to have created together.
There could be several reasons why your website isn’t listing or performing well on Google. Some common issues can be:
Pay-Per-Click (PPC) is an ad campaign type that is often seen in Google Ad campaigns, where advertisers bid on specific keywords relevant to their target audience. On these campaigns, clients ONLY pay when a lead clicks on the paid ad. That means if your organic link is clicked on below your sponsored ad, you will NOT pay for that lead/click. It is a more cost effective advertisement strategy than people tend to realize.Â
It can take 3-6 months for a Google Ad to fully mature. During that time, Google is collecting data on how your keywords are performing. This allows us to assess which edits we need to make, based on your ad’s success or challenges for your specific industry.
There are several factors that impact the overall price of a website, with some of the most prominent components including:
No! Many businesses believe that buying multiple domain names will improve their SEO performance, but this is a common misconception. While it might seem like a quick way to dominate search results, purchasing multiple domains does little to enhance your ranking. Learn more here: https://milestonemarketingllc.com/the-myth-of-multiple-domains-why-buying-more-wont-boost-your-seo/
Whether you should join TikTok for your business depends on your target audience and marketing goals. TikTok is highly effective for businesses looking to reach a younger, engaged audience, as its user base primarily consists of people aged 16-34. The platform thrives on creative, short-form video content, making it great for brand awareness, storytelling, and engaging customers in a fun, authentic way.
Never stop marketing! Even when your business is booming, it’s crucial to keep marketing. Stopping can cause you to lose momentum and miss opportunities to reach new customers. Consistent marketing helps maintain visibility, build long-term brand loyalty, and stay top-of-mind for both current and potential clients. It also ensures you’re prepared for future changes in the market or your business landscape, keeping you ahead of the competition.
At Milestone Marketing LLC, we recommend keeping your website hosting under your control. You fully own your site, domain, and logins, and can work with any developer if needed. We don’t host sites ourselves; instead, we guide clients in choosing the best large, open hosting platform that works for their business, ensuring flexibility and full ownership.