Marketing serves as a powerful tool to elevate your brand visibility, draw in fresh clientele, and uphold loyalty among current patrons. By strategically promoting your offerings, you distinguish yourself in a crowded marketplace, fostering a robust reputation that lays the foundation for sustained expansion.

There are several factors that impact the overall price of a website, with some of the most prominent components including:

• Design Complexity: Custom designs with unique photos and features typically incur higher costs compared to template-based designs. At Milestone Marketing, all of our websites are custom made.
• Content Volume & Type: The amount of written and visual content, as well as number of pages that require additional design and content, can dramatically impact the price of a website. 
• UX/UI & Responsive Design: User Interface Design (UX/UI design) includes enhancing the website’s effectiveness in navigating your website, while responsive design ensures that your website looks professional on a variety of devices such as cellphones, tablets and computers. 
• SEO:  Incorporating SEO requires additional time and expertise.
• Project Timelines & Urgency: The timeline for your website and the urgency of the project’s completion can impact the pricing.

There could be several reasons why your website isn’t listing or performing well on Google. Some common issues can be:

• Indexing (Google has yet to crawl through your website fully – common on new websites), 
• Content Quality (websites should have valuable and industry relevant content that matches searches)
• Keyword Optimization (relevant keywords & phrases on your landing page and embedded as metatags and meta description)
• Internal & External links (if these are missing, it will hurt your SEO)
• New Website (Google takes time to discover and index new websites)

Search Engine Optimization (SEO) is the practice of optimizing a website’s visibility and ranking in search engine results pages (SERPs). The ultimate goal if SEO is to drive organic, or non-paid, traffic by increasing its visibility for relevant search queries. 

Pay-Per-Click (PPC) is an ad campaign type that is often seen in Google Ad campaigns, where advertisers bid on specific keywords relevant to their target audience. On these campaigns, clients ONLY pay when a lead clicks on the paid ad. That means if your organic link is clicked on below your sponsored ad, you will NOT pay for that lead/click. It is a more cost effective advertisement strategy than people tend to realize. 

YES! Social media is a necessary marketing component for every business type. Depending on your target audience, will determine which social media platforms will be the most beneficial for your company. Either unfortunately, or fortunately, social media is a prominent and vital tool for marketing in any industry, and it is unlikely to ever become unnecessary.  

It can take 3-6 months for a Google Ad to fully mature. During that time, Google is collecting data on how your keywords are performing. This allows us to assess which edits we need to make, based on your ad’s success or challenges for your specific industry.